ALUPROF Launches TV Campaign
This September, ALUPROF launches nationwide TV campaign on the largest Polish television stations.
The campaign consists of 8-second sponsored billboards that come in two versions. The advertising slogan is: “Reinventing Architectural Aluminium”.
The spots will be broadcast on major TV television nationwide until the end of September. The two versions of the sponsored billboards will be broadcast both on universal TV stations: TVP 1, TVP 2, POLSAT, TVN, and on thematic channels: TVP INFO, TVN24 Biznes i Świat.
The campaign presents ALUPROF solutions dedicated to the construction industry that shaped the Poland’s new modern look, appropriate for the 21st century. - Through this TV campaign, we want to make ALUPROF known as a manufacturer of innovative solutions such as curtain walls, doors, windows or roller shutters dedicated to the construction industry. We showcase select ALUPROF system-based buildings Poland can be proud of – says Tomasz Grela, ALUPROF Board President.
Our spots show the potential that lies in aluminium products and systems for the construction industry.
Aluprof’s TV campaign is the next stage in the development of our company. We believe that this operation will help us to build an aluminium product brand sought by Customers at points of sale of our trading partners all across the country. Aluprof solutions will be presented as innovative, safe and energy efficient products, used both in modern buildings, and in homes of private individuals - explains Bożena Ryszka, Head of Marketing & PR at Aluprof SA. This will be highlighted by the two versions of the spot - adds Bożena Ryszka - the first, featuring a family house and the second - an office space in a modern high-rise building. - the last takes of the second spot will showcase such buildings as Sky Tower in Wrocław, Warsaw National Stadium, PGE Arena Gdańsk, Pomeranian Science and Technology Park or Prosta Tower.